You’re probably already aware that minor changes to the wording of a survey can alter people’s opinions. During the health care debate, for example, four separate organizations conducted polls to see what percentage of Americans supported a so-called “public option.” Their results ranged from a measly 44 percent to 66 percent support, due in large part to differences in wording. Calling it a “government administered health insurance plan — something like the Medicare coverage that people 65 and older get” garnered 66 percent support. And calling it “a government-run health insurance plan” plummeted support to 44 percent. Calling it “Just what Mussolini would have wanted” reduced the number to 2 percent.